I have 20+ years of experience leading marketing strategy, agency teams and consulting engagements across the US, Europe Latin American and Asia.

I have a proven track record launching brands and improving ROI with top global companies such as American Express, Lenovo, Microsoft and UPS and growing businesses such as Freshbooks, Rural 1st and Premier Bankcard.

Accomplishments:

Challenger credit card issuer:

  • Led end-to-end RFP development and evaluation processes, from auditing incumbent agency capabilities through final partner selection and MSA advisement.

  • Stronger agency partnership resulted in a 22% reduction in CAC and improved acquisition (+30% over goal).

Beijing office of global ad agency:

  • Transformed operations and structure, achieving 25% YOY improvement in client satisfaction scores

  • $100 million in new business billings through team capability optimization and performance benchmarking

Global lending brand:

  • Agency optimization efforts across 20 markets, resulting in 10% ad spend savings

  • Developed global process and ways of working between local and global stakeholders

National mobile service provider:

  • Increased campaign ROAS by 10-15% through stronger analysis and optimization

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[ ABOUT ME ]

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