[ EXPERIENCE ]
Marketing bottlenecks look different at every company — misaligned teams, underperforming agencies or stalled launches. These case studies show how I identify what's broken and work hands-on with leadership to fix it. I don't just recommend changes. I help you make them stick.
Team Transformation
Brand Launch
Client Profile
Multinational agency with heavy reliance on global accounts (70% of total billings) and declining client satisfaction.
The Business Problem
Growth had stalled. Client deliverables were underperforming, senior talent was churning, and evaluation scores were slipping, putting major accounts and revenue at risk.
Strategic Intervention
Audited team capabilities and restructured roles to elevate accountability and performance
Upskilled digital capabilities to future-proof against losing modern campaigns
Reduced dependency on vulnerable global accounts by building new national client portfolios
Results
Reduced reliance on global accounts with over $100 million in billings from new national clients
25% improvement in client evaluation scores
Team turnover reduced by 30%, restoring delivery continuity and client confidence
Agency Transition
Client Profile
National credit card issuer with aggressive growth targets unmet by their incumbent agency.
The Business Problem
The existing agency lacked the performance capabilities needed to scale acquisition. Growth had stalled, and marketing leadership risked missing annual targets.
Strategic Intervention
Led a full agency search focused on advanced acquisition and performance expertise
Assessed cultural alignment to ensure seamless collaboration with in-house teams
Managed end-to-end transition during annual planning with no disruption to active campaigns
Results
+30% increase in new customer acquisition within 4 months
22% reduction in Customer Acquisition Cost (CAC) year-over-year
Transition completed without loss of momentum or campaign downtime
Client Profile
Farm Credit Mid-America was launching a new rural consumer brand to capture untapped market potential.
The Business Problem
The client aimed to grow consumer lending by 2.5% in the first year but lacked a cohesive go-to-market strategy and a measurable framework to drive adoption in rural markets.
Strategic Intervention
Developed a full go-to-market marketing plan with clear KPIs and measurement strategy
Established rapid awareness among key consumer audiences through multi-channel campaigns
Invested in relationship-building with key influencers, sponsorships, and philanthropy to strengthen community trust
Results
Consumer lending increased by over 5% in year one and steadily increased YOY at an average rate of 6.5%
Brand expansion from initial 4 states to 14 states
Created a measurable framework for ongoing acquisition and brand loyalty initiatives
If your marketing investment isn’t delivering the returns you expect, let’s start with a quick conversation.