Marketing spend up. Growth Stalled. Let’s Fix It.
Helping midsized companies ($10m-$60m) fix what’s slowing growth when their $1m+ marketing budget isn’t pulling its weight. We find the bottlenecks in your marketing system — workflows, roles, agency setup — so your spend actually drives momentum again.
[ THE CHALLENGE ]
Is your marketing investment underperforming?
You're putting real money into marketing, but the results are not keeping pace. Pipelines slow. Growth plateaus. You suspect something is broken, but it’s not clear if the problem is your agencies, your internal structure or how work gets done.
[ THE SOLUTION ]
I work directly with leadership and your team to uncover what’s slowing your down, from underperforming partners to inefficient processes and misaligned capabilities, then redesign how marketing operates so dollars deliver strong ROI and sustainable growth
Audit: Marketing Ops Diagnostic
A focused one-day review of your marketing ecosystem (structure, workflows, agencies, KPIs) to identify the bottlenecks and opportunities. Within 5 business days, you get a 90-day operating plan and priorities to reset your marketing engine for growth.
Hands-on support over 6-8 weeks to implement new ways of working. We help redesign workflows, clarify roles and handoffs, reset or strengthen agency relationships, and establish a performance cadence. Plus 4 weeks of on-demand advisory support so changes stick and results compound.
Accelerate: 90-Day Implementation Sprint
[ WHY THE JUNIPER CONSULTANCY ]
Not an agency. Not just an advisor. An experienced outside perspective that delivers measurable marketing growth and empowers your team to sustain it.
With a hands-on execution, I don’t just recommend changes, I help you make them stick. And bring a cross- industry perspective — finance, tech, consumer, B2B, from well known established brands to startups — to spot bottlenecks and opportunities others may miss.
[ TESTIMONIALS ]
Leaders bring me in when they need an experienced outside perspective who can evaluate the entire ecosystem quickly and who can work alongside their team and agencies to make changes stick without downtime
Stronger agency contributed to 2x growth goal
"She was the critical piece to a successful agency search — exactly the senior firepower we needed."
Tina Davis, VP Marketing, Agricultural & Rural Lending
"Kristin brought an abundance of knowledge and insight that transformed our planning and execution."
Aaron Puckett, Marketing, Challenger brand in national credit card segment
A 22% reduction in CAC in year one
[ FAQ ]
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Business growth is not always linear. It is quite common for the pace of growth to slow down after a few years of a steady climb. It often requires a reset to jump start.
Growth optimization is about finding and fixing what slows your marketing down — from broken processes to underperforming agencies. The goal is higher ROI and sustainable growth.
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Agencies run campaigns — I evaluate the whole system. I uncover why performance is lagging and make sure agencies, teams, and processes are aligned.
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No. I work alongside them to improve performance. If changes are needed, I’ll guide the process, but the goal is to make your existing setup work better.
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Mainly mid-sized companies ($10M–$200M revenue, or $1M+ marketing spend) and scaling nonprofits that have hit a growth plateau.
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A clear roadmap of fixes, agency performance evaluations, or redesigned workflows and accountability structures — depending on the service you choose.
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Quick wins often come within weeks. Larger structural changes may take 2-4 months, with improvements building steadily.
Common Questions
[ ADDITIONAL INFORMATION ]
Request Information
Want a clear view of what’s holding back your marketing? Share a few details about your company and current challenges and I’ll follow up with more information so we can determine if a 1 Day Diagnostic and/or 90-Day Implementation Sprint would work for you.