Marketing spend up. Growth Stalled. Let’s Fix It.
Helping midsized companies ($10m-$60m) fix what’s slowing growth when their $1m+ marketing budget isn’t pulling its weight. We find the bottlenecks in your marketing system — workflows, roles, agency setup — so your spend actually drives momentum again.
[ THE CHALLENGE ]
Is your marketing investment underperforming?
You're putting real money into marketing, but the results are not keeping pace. Pipelines slow. Growth plateaus. You suspect something is broken, but it’s not clear if the problem is your agencies, your internal structure or how work gets done.
[ THE SOLUTION ]
I work directly with leadership and your team to uncover what’s slowing your down, from underperforming partners to inefficient processes and misaligned capabilities, then redesign how marketing operates so dollars deliver strong ROI and sustainable growth
Audit: Marketing Ops Diagnostic
A focused one-day review of your marketing ecosystem (structure, workflows, agencies, KPIs) to identify the bottlenecks and opportunities. Within 5 business days, you get a 90-day operating plan and priorities to reset your marketing engine for growth.
Accelerate: 90-Day Implementation Sprint
Hands-on support over 6-8 weeks to implement new ways of working. We help redesign workflows, clarify roles and handoffs, reset or strengthen agency relationships, and establish a performance cadence. Plus 4 weeks of on-demand advisory support so changes stick and results compound.
[ WHY THE JUNIPER CONSULTANCY ]
Not an agency. Not just an advisor. An experienced outside perspective that delivers measurable marketing growth and empowers your team to sustain it.
With a hands-on execution, I don’t just recommend changes, I help you make them stick. And bring a cross- industry perspective — finance, tech, consumer, B2B, from well known established brands to startups — to spot bottlenecks and opportunities others may miss.
[ WHAT CLIENTS & PARTNERS SAY ]
Leaders bring me in when they need an experienced outside perspective who can evaluate the entire ecosystem quickly and who can work alongside their team and agencies to make changes stick without downtime
"She was the critical piece to a successful agency search — exactly the senior firepower we needed." Tina Davis, VP Marketing, FarmCredit MidAmerica / Rural1st
"Kristin brought an abundance of knowledge and insight that transformed our planning and execution." Aaron Puckett, Marketing, Premier Bankcard
"The best word for Kristin is 'master.' She's a master of her craft, a master at collaboration, a master at delivering the best work. She knows when to push for stronger work, but also when to accept the limitations at hand." Julie Lee, CEO, TDW+Co
"It's been very rare in my experience for someone new to come in and actually teach me things I didn't know — Kristin is that rare person. She always has a fresh perspective and her breadth of knowledge is truly impressive." Staci Otterson, Group Media Director, Rain the Growth Agency
[ COMMON QUESTIONS ]
What is growth optimization? At some point, most growing companies hit a wall — spend goes up, results don't follow. Usually it's not the campaigns that are broken, it's the system running them: misaligned agencies, unclear ownership, or processes that made sense at half the size. Growth optimization means finding exactly what's stalled and fixing it so your marketing budget actually moves the needle again.
How is this different from hiring a marketing agency? Agencies run campaigns. I look at the whole system — your team structure, your agency relationships, your workflows, your measurement — and figure out why performance is lagging. Often the problem isn't that you need better campaigns. It's that the infrastructure supporting them is broken.
Do you replace my team or agencies? No. I work alongside them. If a change needs to happen — a new agency, a restructured team — I'll guide that process. But the goal is always to make your existing setup perform better, not to swap people out.
What types of companies do you work with? Typically mid-sized companies with $1M+ marketing budgets that have hit a growth plateau — whether that's stalled acquisition, declining ROI, or a sense that the marketing investment just isn't pulling its weight. I've worked across financial services, technology, consumer, and B2B — the problems tend to rhyme even when the industries don't.
What will I get at the end of an engagement? Depends on the service. The Diagnostic delivers a 90-day operating plan with clear priorities within five business days. The Implementation Sprint delivers a restructured marketing operation — redesigned workflows, clarified roles, reset agency relationships, and a performance cadence that holds. Either way, you leave with something actionable, not just a deck.
How fast will I see results? Some things move quickly — agency accountability, workflow clarity, measurement gaps. Structural changes take longer, typically 2–4 months. I'm not going to promise a timeline I can't stand behind, but most clients see meaningful movement within the first few weeks.
[ ADDITIONAL INFORMATION ]
Request Information
Want a clear view of what’s holding back your marketing? Share a few details about your company and current challenges and I’ll follow up with more information so we can determine if a 1 Day Diagnostic and/or 90-Day Implementation Sprint would work for you.